Chapter II · Service 03

Positioning, voice, and a through line you can hand to every creative you ever hire.

Brand Strategy

Clarity on what your brand stands on — from one focused conversation to a full identity build with designer coordination.

Brand Strategy — Storyhouse Collective

The Approach

Most small businesses don't have a brand problem — they have a clarity problem. You know what you do. You know who you serve. But when it's time to write the website, brief the designer, or explain it on a podcast, the words go fuzzy.

Brand strategy at Storyhouse is the work of getting that clarity on paper. Whether that's a single conversation or a full identity build, you leave with language and direction that every future creative can build from.

How It Works

A process built to remove the guesswork.

Step 01

Discovery

We start by listening — your business model, your audience, your founder story, what's working, what isn't. No templates, no Mad Libs.

Step 02

Through Line

We identify the one core idea your brand stands on. Every message, color, and visual decision flows from this one anchor.

Step 03

Voice & Visual Direction

Brand voice guidelines, color palette, font pairings, and the language to describe your ideal client. (Included on The Draft and The Story.)

Step 04

Hand-off

Final document is built to be handed to designers, copywriters, photographers, and developers. One source of truth for everyone you ever hire.

What You Get

Deliverables

  • Through line and core brand message
  • Brand voice and messaging guide (The Draft and above)
  • Color palette and font pairing recommendations
  • Ideal client profile
  • Competitor landscape review with white space analysis
  • Logo direction and designer coordination (The Story)

Best Fit

Who this is for

  • Founders launching something new in the next 90 days
  • Established businesses that have grown past their original brand
  • Owners about to hire a designer or copywriter and need direction first
  • Brands ready to stop guessing and start showing up with intention

Investment

Three ways to start.

The Outline

$300

One focused call. Through line and core message identified.

Included

  • 45-minute brand clarity call
  • One-page through line document
  • Core message follow-up email in your voice

Best For

Owners who need a starting point to hand to the creatives they're already working with.

Most Chosen

The Draft

$1,500

Full brand foundation — voice, visuals, and ideal client.

Included

  • Brand voice and messaging guide
  • Color palette and font pairing recommendations
  • Ideal client profile
  • Competitor landscape review
  • Follow-up strategy call

Best For

Businesses about to hire a designer, build a website, or relaunch.

The Story

$4,500

Brittany as creative director — strategy through launch.

Included

  • Everything in The Draft
  • Logo design direction and designer coordination
  • Website designer referral and coordination
  • Final brand review before launch

Best For

Founders building or rebuilding a brand from the ground up.

Questions, Answered

The things people actually ask.

Do I get a logo?

Only on The Story, where Brittany acts as creative director and coordinates the logo designer. The Draft gives you the strategy and direction a logo designer needs to do their job well.

How long does a brand strategy engagement take?

The Outline is a single call with a one-page deliverable. The Draft runs 3–4 weeks. The Story is a 6–10 week engagement depending on scope.

Can I just start with The Outline and decide later?

Yes — most clients do. The Outline fee is credited toward The Draft or The Story if you upgrade within 60 days.

Do you work with established brands or only new ones?

Both. Rebrands are some of our favorite work because there's already a real business to build the strategy around.

Ready When You Are

Let's see if we're a fit.

Tell us about your business. We'll respond within two business days with next steps or a recommendation — even if it isn't us.